Move from census to options.
Guidance on preparing your ICHRA case, requesting quotes, comparing administrators, and shaping a contribution strategy.
The ICHRA Shop · Built for brokers
Your next ICHRA case.
Pack for it.
Meet Broker’s Backpack. Your monthly home for ICHRA quote and proposal support, practical sales resources, and access to offer Instant CHOICE to your clients.
See what’s in your Backpack ↓What’s in your Backpack
Bring the client. We’ll help you build the case.
Present with confidence.
Help organizing quote results, explaining the employer budget, and building a clear client proposal with useful examples and calculators.
A product you can offer.
Access to offer our Instant CHOICE options, with a guided employer setup and employee benefits experience. Employer platform fees are separate.
Skip the blank page.
Proposal templates, benefits reference guides, contribution calculators, and resources for employer conversations.
Know your market.
State market resources and practical guidance to help explain individual coverage options and renewal considerations.
Have a team in your corner.
Support with ICHRA strategy, vendor comparisons, and next steps as you move clients toward launch.
Subscribe. Get activated. Start offering.
1. Start your $199 subscription
Send your agency details. Our team provides the subscription agreement and recurring payment setup.
2. Activate broker access
We verify your payment and agency information before enabling access to offer our products and submit supported client cases.
3. Build your client pipeline
Work with us on quotes and proposals, and introduce employers to Instant CHOICE.
An active Backpack subscription is required to sell through us.
Get Broker’s Backpack →Explore the public product pages anytime. Broker access to offer The ICHRA Shop products, including Instant CHOICE, requires an active paid subscription and completed agency verification.
A few details before you join.
Does $199 include my clients’ platform fees?
No. The $199 monthly subscription is for broker support and sales access. Employer administration, payment services, plan documents, enrollment services, and custom client reports are priced separately.
Are custom analyses and Workforce Intelligence reports included?
Tools, examples, and quote and proposal guidance are included. Employer-specific analyses and Workforce Intelligence reports are separate purchases, with scope and pricing confirmed before work begins.
When can I start selling?
After our team confirms your paid subscription and completes agency verification. Submitting a request or opening a public product page does not activate broker sales access.
Is this the same subscription as Choice Benefits?
Broker’s Backpack is The ICHRA Shop’s $199/month subscription. Choice Benefits subscriptions are separate; an existing Choice Benefits subscription does not automatically activate Backpack access.
Recurring billing and cancellation terms are provided with the subscription agreement before payment. This page requests setup; it does not charge your card or create a member account.
BROKER’S BACKPACK · TRACKED REGISTRATION
Let’s get your agency registered.
Your license details are reviewed before paid broker access is activated.