The ICHRA Shop provides independent analysis · Choice Benefits carries the selected strategy into action
One census · Every funding path

What is Choice Benefits?

Choice Benefits is the operating platform that turns an employer’s funding decision into a complete benefits strategy and employee shopping experience.

Employer funding analysis leading to employee benefit choices
How the two businesses work together

Independent analysis first. Vendors and benefits second.

The ICHRA Shop determines how an employer should finance healthcare. Choice Benefits carries the recommended design through configuration, shopping, enrollment and ongoing administration.

1. Analyze the employer

Compare ICHRA or CHOICE Arrangements with fully insured group, level-funded, self-funded and permitted class strategies.

2. Add intelligence when needed

Optional Population Health Intelligence™ adds de-identified claims, prescription, specialty-drug, morbidity and projected-risk insight.

3. Select the best-fit vendors

Evaluate administrators, carriers, payment models, enrollment support, payroll connections and ancillary benefits after the strategy is clear.

Choice Benefits

Choose the funding. Then choose the benefits.

Employers and brokers can organize one case, compare every viable funding path and give employees a connected place to shop medical, dental, vision, life, HSA and voluntary benefits.

Built for three audiences

  • Employers: compare costs, contributions and implementation paths.
  • Employees: shop coverage around providers, prescriptions and family needs.
  • Brokers: retain the client relationship while adding independent market and vendor analysis.
Visit ChoiceBenefits.ai
The distinction

ICHRA is one arrangement. Choice Benefits compares the complete market.

A CHOICE Arrangement is the newer public-facing term for an Individual Coverage HRA. Choice Benefits is broader: it compares ICHRA with group and funded options, adds ancillary benefits and supports the employee experience after the employer selects a strategy.

Start with the employer decision.

Send the census, current plans, renewal and contribution information once.

Start an Employer or Broker Analysis